Before I hit my sketchbook, I think about my client’s end user. What are their days like? What are they frustrated by? What is my client offering that could be a game-changer in their customers' lives? I don't stop until I'm certain my work visually connects with their customers.
I’m Lisa McKenna, and have been developing brand designs for authors, small businesses and large corporations for over 25 years. By the time I was 21, I had left my mark at Bain & Co., CW56, and Esteé Lauder. I've worked in management consulting which instilled foundations of corporate infrastructure at a young age. I co-founded LIMA Design, an award-winning design agency in Boston. Clients like The United Nations, Wellesley Collage, Fleet Bank, UGG, Boston Medical Center, and the City of Boston booked our agency for creative solutions to their brands.
In my 40s I returned to school at the Startup Institute Boston -- returning to school at a sage time of my life caught the eye of actress Justine Bateman who interviewed me on her Smarty Pants Women website.
My decades of experience have pivoted to creating a design agency focused on the publishing, specialty foods, tech startup and non-profit industries. I also have a line of best-selling journals on Amazon, a contributing Medium writer, and am embracing Web3 creating art for the NFT marketplace
Lets talk more. I would love to know more about your company and your customers and make something together.
