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CASE STUDY: Project Here
Project Here is an public initiative for substance use prevention education via a mobile app and in-class curriculum. Spearheaded by Maura Healey, Massachusetts Attorney General and GE Foundation, both noted the urgent need to educate children prior to high school. With a more youthful approach to the brand, a brand strategy and identity system was developed, including UX design for the mobile experience, brand guidelines, and social media. Within three days after launch of the Project Here curriculum, one-third of all Massachusetts public middle-schools enrolled in the initiative.
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![MA Attorney General Maura Healey at the launch of the Project Here initiative.](https://cdn.myportfolio.com/912d4fc41056dad67e522b53edab372d/26875ba0-4795-4108-90ed-657e1cce7ece_rw_1200.jpg?h=5722432ed5eb091f1a815a1898e4224d)
MA Attorney General Maura Healey at the launch of the Project Here initiative.
Above: Event invitation and press conference announcing the Project Here initiative to the national media with Massachusetts AGO Maura Healey.
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Above: comprehensive brand identity guidelines for easy implementation.