CASE STUDY: Project Here
Project Here is an public initiative for substance use prevention education via a mobile app and in-class curriculum. Spearheaded by Maura Healey, Massachusetts Attorney General and GE Foundation, both noted the urgent need to educate children prior to high school. With a more youthful approach to the brand, a brand strategy and identity system was developed, including UX design for the mobile experience, brand guidelines, and social media. Within three days after launch of the Project Here curriculum, one-third of all Massachusetts public middle-schools enrolled in the initiative.
MA Attorney General Maura Healey at the launch of the Project Here initiative.
MA Attorney General Maura Healey at the launch of the Project Here initiative.
Above: Event invitation and press conference announcing the Project Here initiative to the national media with Massachusetts AGO Maura Healey.
Above: comprehensive brand identity guidelines for easy implementation.
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