CASE STUDY: Project Here
Project Here is an public initiative for substance use prevention education via a mobile app and in-class curriculum. Spearheaded by Maura Healey, Massachusetts Attorney General and GE Foundation, both noted the urgent need to educate children prior to high school. With a more youthful approach to the brand, a brand strategy and identity system was developed, including UX design for the mobile experience, brand guidelines, and social media. Within three days after launch of the Project Here curriculum, one-third of all Massachusetts public middle-schools enrolled in the initiative.
MA Attorney General Maura Healey at the launch of the Project Here initiative.
Above: Event invitation and press conference announcing the Project Here initiative to the national media with Massachusetts AGO Maura Healey.
Above: comprehensive brand identity guidelines for easy implementation.